Mystery-mongers at Apple
No new story here. Apple is famous for its secretiveness about their upcoming products. Whether it is the new Apple iTablet—a 10″ inch tablet PC everyone is rumoring about—or a software and hardware upgrade of the Apple TV. The sales date for MacOS X Snow Leopard could be the 28th of August. Again, only rumors. But why does Apple do this with orders on their online store, too?
The story so far
On August, 3rd, I ordered a new MacBook Pro on Apple’s online store. That one with the never ending battery life. I also wanted to have a new bag for it to carry it around occasionally. The notebook should be ready for dispatch in two to three days after order placement but the bag in about four weeks. The estimated delivery date was the 8th of September as Apple delivers all items together, not separately. Hey, I thought, that’s a long time to wait for my new MacBook just because of the stupid bag. I considered to cancel the bag but before I did I called the support hotline at Apple, Germany. After you go through a bunch of give-me-your-choice-number requests they let me waiting for 15 minutes indulging me with unbearable music before a female–and obviously human–voice was on the other end. She was polite and very supportive and suggested to split my order. The notebook as soon as possible, the bag when it’s available. Great.
On August, 19th, my MacBook Pro arrived. And the bag, too. Do you call that a split? No, you don’t. But a surprise!
My online order status (in German) as of today
I mean, I am really excited that they sent my computer that fast after my call. And the bag along with it. Man, great. But why do they misinform customers? Obviously Apple’s addiction to secretiveness does not make a halt even in the online store. That’s Apple’s information policy. Hide information and come up with something completely unexpected. Apple’s mystery-mongers are everywhere. Take care.
October 13th, 2009
Ich denke, dass Apple so ein Teil bauen wird. Sicher wird es dann auch grössere Apps geben, wie Photoshop und Word. Das werden sich die Softwarehertsteller nicht entgehen lassen, ihre Software bei iTunes einstellen zu können.