messingblog

Tomorrow, on December 6th, Apple will open its first retail store on German soil ever. Many avid Apple fans were eagerly waiting for this to happen. The gossip started in February when Apple was looking for sales stuff in the Munich area. But as always with Apple, no comment about when and where.

A quick look at the website (in German) lets Apple customers’ hearts beat faster. One-on-one training, regular sessions, genius bar — the list goes on. It seems that Apple understands selling differently than the usual PC outlet. Providing a get-together location in the heart of the city where people talk about Apple computers, iPhones and iPods. The idea is simple. When people meet around Apple’s products it is just a matter of time they get enchanted — and buy.

And on top of all, after the regular opening hours, at 9 p.m. German musicians come on stage. Laith Al-Deen, Clueso, Peter Maffai and Xavier Naidoo are the first ones.

Tags: Apple Store, opening, retail

This entry was posted on Friday, December 5th, 2008 at 8:08 pm and is filed under Apple. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.